IMPROVING CAPACITY FOR CORAL REEF FISHERIES MANAGEMENT IN MICRONESIA THROUGH SOCIAL MARKETING CAMPAIGNS
Over the past four years, Rare has supported local organizations and individuals in undertaking social marketing campaigns for natural resource management through its Micronesia Program for Island Resiliency. Within the context of this program, local campaign managers were trained in behavior change and conservation strategies to enhance on-going efforts in improving coral reef fisheries and nearshore marine resource management. At seven sites across the region and with the assistance of numerous supporting partners, managers conducted basic research; developed conservation strategies; designed stakeholder and community engagement plans; and executed social marketing campaigns to improve awareness, compliance, and behaviors that support effective coral reef management. In many cases, managers equipped with new skills and tools were able to organize communities, assimilate information from a variety of sources, build and strengthen alliances of stakeholders and agencies, and improve compliance and management efforts. Examples will be presented of how campaigns increased interaction, communication, and collaboration among scientists, fishers, managers, traditional leaders, and politicians to undertake new initiatives that lead to improved management. Details will be provided on how these efforts supported community-based MPA improvements, rights-based fishery management development, new policy and regulations, increased compliance, and fish marketing enhancements that are intended to provide benefits to fishers and contribute to overall fisheries sustainability.
Guilbeaux, M., Rare, Palau, email@example.com
Location: 303 A/B
Presentation is given by student: No